Barriers, a technique to seed Product Innovation

Roman uses the word barriers on his Product Vision Board. The Intuition came to me to use this word barriers slighly differently, as follows:

  • A User aims at an objective , and barriers are what prevent to reach it (easily, with flow).
  • A product become then something that lower this barrier, a helper.
  • The value of the product become then the reduced cost of the effort 1 ProductAsReplacementValue

This bring potential to investigate products, and figure value as such: read more