Persona

Persona
A fictitious character. Express target groups and needs. Working with personas implies a user-centric approach: We have to put the user first, and build a product that wants to do a great job for the user. As a consequence, the product becomes a means to an end. It exists to serve its users. http://www.romanpichler.com/blog/agile-product-innovation/persona-template-for-agile-product-management/
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